Man standing with analytics illustrations in front of his face

Why Business Analytics?

In 2015, demand for analytics expertise across a range of occupations saw significant growth. According to Forbes, the median salary for professionals with big data expertise is $103,000 a year.

Man standing and holding a plate with analytics graphcs on it

How Analytics Impacts Business Decisions

Analytics is the scientific process of harnessing analytic techniques and technologies to transform raw data into useful information for better business decisions. How are data analysts different from business analysts?


Students  studying at a table in the atrium

Study Business Analytics

Build synergistic partnerships with the business community, interact with corporate sponsors who serve as advisors for the CBIA program.  Gain a working knowledge and hone your skills in business analytics by enrolling in the MSBA-BA program.

Business Analytics: Meeting the need for talent

A recent article in Pamplin Magazine about CBIA indicates"There’s a significant shortage of talent in the data and business analytics arena. Pamplin’s business analytics concentration gives students a solid education in both data analytics and business. This is how our master’s program is dramatically different from analytics programs in engineering, computer science, and statistics.” -Linda Oldham, executive director of Pamplin’s Center for Business Intelligence and Analytics (CBIA)

Congratulations to our Appjam Winners!

First Place Winners!
Team Holla Health
Michelle Fultz
John Brabender
Alex Fabrizio
Zachary Kemp

Appjam is sponsored by

Avanade logo

Second Place Winners!
Team Nurselense 
Siddarth Ponnala
Vineeth Koodali-Edam
Tianzi Wang
 Wenyan Huang

 Third Place Winners!
Team Holoimage
 Handosa Mohamed
 Tom Liu
Yelik Murat

Congratulations to our Deloitte Data Blitz winners!

First Place Winners!
Team #5
Min Soo Kang
Ben Nicoll
John Saile
Seth Long

Second Place Winners!
Team #3
Jonathan Giguere
Evan McNeal
Ben Randall
Paige Gregory

Third Place Winners!
Team #10
Lauren Schwartz
Mahnoor Asad
Jenny Soto
Matthew Carlo

Faculty Awards

Congratulations to Zheng Xiang, Qianzhou Du, Yufeng Ma, and Dr. Weiguo Fan for winning the best research paper award for "Assessing reliability of social media data: Lessons from mining trip advisor hotel reviews."

Faculty Research

American Business Law Journal

Healthy Predictions? Questions for Data Analytics in Healthcare

Janine S. Hiller

American Business Law Journal

Volume 53, Issue 2, pages 251-314, Summer 2016

Intelligence and Security  Informatics

Predicting Vehicle Recalls with User-Generated Contents: A Text Mining Approach

X. Zhang, S. Niu, D. Zhang, G.A. Wang, W. Fan (2015).

Intelligence and Security Informatics,

Lecture Notes in Computer Science Volume 9074, pp 41-50

DOI: 10.1007/978-3-319-18455-5_3

Production and Operations Management

An Integrated Text Analytic Framework for Product Defect Discovery

Production & Operations Management  Published online 3 Nov 2014.

DOI: 10.1111/poms.12303

5-year ISI impact factor (2013):  2.378.

Production and Operations Management is among Business Week’s 20 Premier Journals and among Financial Times Research’s 45 Premier Journals.

Academic Resources

IBM Watson Analytics

How are Virginia Tech students and faculty benefiting from Watson Analytics software?

Quality Analytics Consortium (QAC)

The Quality Analytics Consortium (QAC) is an industrial affiliate program that synergistically connects organizations with leading business analytics research faculty and students within the Pamplin College of Business.

Deloitte University Press

Deloitte University Press publishes original articles, reports, and periodicals that provide insights for businesses, the public sector, and NGOs.