Man standing with analytics illustrations in front of his face

Why Business Analytics?

In 2015, demand for analytics expertise across a range of occupations saw significant growth. According to Forbes, the median salary for professionals with big data expertise is $103,000 a year.

Man standing and holding a plate with analytics graphcs on it

How Analytics Impacts Business Decisions

Analytics is the scientific process of harnessing analytic techniques and technologies to transform raw data into useful information for better business decisions. How are data analysts different from business analysts?


Students  studying at a table in the atrium

Study Business Analytics

Build synergistic partnerships with the business community, interact with corporate sponsors who serve as advisors for the CBIA program.  Gain a working knowledge and hone your skills in business analytics by enrolling in the MSBA-BA program.

Business Analytics: Meeting the need for Talent

A recent article in Pamplin Magazine about CBIA indicates "There’s a significant shortage of talent in the data and business analytics arena. Pamplin’s business analytics concentration gives students a solid education in both data analytics and business. This is how our master’s program is dramatically different from analytics programs in engineering, computer science, and statistics.” -Linda Oldham, executive director of Pamplin’s Center for Business Intelligence and Analytics (CBIA)

michelle datoc

Event: She Codes - Managing the Open World of the IT Industry

Who: Michelle Datoc

When: Wednesday, November 15, 2017 5:30 - 6:30pm

Where: Torgersen Hall, Room 1060

Guest speaker Michelle Datoc has been working at redhat, a leading open source software company, for more than 6 years. There is nothing more exciting than helping people solve real problems using technology.  Michele is currently a Territory Services Manager, supporting internal initiatives for enablement, recruitment, and mentoring to promote women in STEM. Please join us in a discussion about Michelle Datoc's management perspective in the open source IT world. 

Alan Jacobson

Event: Ford and Analytics

Who: Alan Jacobson, Director of Global Data Insights & Analytics

When: Tuesday, November 28, 2017 5:00 - 7:00pm

Where: Torgersen Hall, Room 3100

From Undergrad Hackathon to Startup Accelerator

Briganti Startup Pitch

22-year-old Jonathan Briganti discusses his year-old company, Digitally Enhanced Screening Applications. DESA is a health analytics and telehealth platform that collects real-time data through screening assessments to improve patient care. The original concept was birthed from a hackathon in 2016 when Briganti was an undergrad neuroscience major at Virginia Tech.  Briganti is now a graduate student in the M.S.B.A Business Analytics program at Pamplin's Center for Business Intelligence & Analytics. He has teamed up with RAMP, a local Roanoke-Blacksburg startup Accelerator. Read more about the RAMP "Demo Day" where Briganti gave his recent presentation. 

Faculty Awards

Congratulations to Zheng Xiang, Qianzhou Du, Yufeng Ma, and Dr. Weiguo Fan for winning the best research paper award for "Assessing reliability of social media data: Lessons from mining trip advisor hotel reviews."

Faculty Research

American Business Law Journal

Healthy Predictions? Questions for Data Analytics in Healthcare

Janine S. Hiller

American Business Law Journal

Volume 53, Issue 2, pages 251-314, Summer 2016

Intelligence and Security  Informatics

Predicting Vehicle Recalls with User-Generated Contents: A Text Mining Approach

X. Zhang, S. Niu, D. Zhang, G.A. Wang, W. Fan (2015).

Intelligence and Security Informatics,

Lecture Notes in Computer Science Volume 9074, pp 41-50

DOI: 10.1007/978-3-319-18455-5_3

Production and Operations Management

An Integrated Text Analytic Framework for Product Defect Discovery

Production & Operations Management  Published online 3 Nov 2014.

DOI: 10.1111/poms.12303

5-year ISI impact factor (2013):  2.378.

Production and Operations Management is among Business Week’s 20 Premier Journals and among Financial Times Research’s 45 Premier Journals.

Academic Resources

IBM Watson Analytics

How are Virginia Tech students and faculty benefiting from Watson Analytics software?

Quality Analytics Consortium (QAC)

The Quality Analytics Consortium (QAC) is an industrial affiliate program that synergistically connects organizations with leading business analytics research faculty and students within the Pamplin College of Business.

Deloitte University Press

Deloitte University Press publishes original articles, reports, and periodicals that provide insights for businesses, the public sector, and NGOs.