Purpose of CBIA

The application of systematic analysis (both quantitative and qualitative) to vast collections of business data in order to leverage it for business planning and decision making has assumed a central place in management. Business analytics thus brings together information technology and its tools for organizing and accessing large data structures, statistical and text mining tools for analyzing the data, and business concepts and theory to inform the analyses and to use the results to drive business performance. The Pamplin College’s Center for Business Intelligence and Analytics serves as an interdisciplinary resource to support faculty research both within the College and in cooperation with other Centers and academic units on campus, curricular initiatives for students with interests in business analytics, and outreach to the Virginia business community.


  • Development and oversight of interdisciplinary curriculum innovations related to business intelligence and analytics, particularly graduate professional (Master of Science in Business Administration-Business Analytics program) and scholarly opportunities in both Blacksburg and National Capital Region.
  • Enrich the curricula in business intelligence and analytics by strengthening interactions with related curricular initiatives in other Colleges and with other partners in the University (including the National Capital Region), business, and government.
  • Work with organizations (business, nonprofit, and government) and other VT academic units to participate in activities focused on analytics and develop programs of experiential and service learning opportunities (living labs) in domains for business students related to business intelligence and analytics and mobilize and coordinate faculty participation in such activities.
  • Formation of an Industry Advisory Board to provide financial support and industry contacts to benefit students seeking internships and employment opportunities and for faculty pursuing research opportunities.
  • Provide expertise and financial support to faculty and doctoral students throughout the College pursuing research in areas related to business intelligence and analytics.
  • Build cooperative research relationships with groups involved in research on analytics, “big data”, and related topics and facilitate Pamplin faculty participation in sponsored research related to analytics.

Coporate Sponsorship

CBIA provides various avenues in which corporations can engage and collaborate as sponsors.

Corporate Sponsors are representatives of major corporations who serve as an external advisory panel for the program; they are vital components of the CBIA.  Sponsors provide strategic advice and guidance regarding the program’s learning objectives and curriculum, participate in classes by providing guest lecturers, sponsor a 10-month, analytics consulting project, and provide important financial support to the program. An affiliation lasts for a period of two years and is renewable at the end of the second year by mutual agreement. Classroom and corporate sponsored projects will be geared toward business intelligence, data analysis techniques, business decision making, and focused on real-world corporate opportunities with the potential for high economic and market impacts.

For more information regarding corporate sponsorship, please contact:

  • Linda Oldham, Executive Director
  • 540-231-9755
  • loldham@vt.edu