MSBA - Business Analytics

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The Masters of Science in Business Administration with a concentration in  Business Analytics (MSBA-BA) is offered by the Pamplin College of Business and supported by the College’s Center for Business Intelligence and Analytics. As the premier analytics leadership school, Pamplin’s MSBA-BA program’s mission is to produce next-generation, high-impact business analytics leaders.

The MSBA-BA offers students with any undergraduate degree the opportunity to obtain a graduate business degree in 12 months with a specialization in business analytics. Students learn quantitative modeling techniques for descriptive, predictive, and prescriptive analytics as well as state-of-the-art data visualization principles and techniques. They also gain knowledge about how to work in teams to diagnose, frame, and solve business problems and craft compelling, professional presentations and consulting reports that lead decision makers to take action.

A distinctive feature of the MSBA-BA program is the capstone project where interdisciplinary teams of students work together to solve a real-world problem provided by various corporate sponsors. The capstone experience is spread over 10 months and involves at least two on-site visits and numerous other interactions with corporate sponsors. At the end of the project, students prepare a professional consulting report that summarizes and supports their findings and builds a business case for their recommendations. They also make formal business presentations to the corporate sponsors. This experience will not only enhance technical skills but also develops business acumen that facilitates execution of those skills.